Monday, 18 April 2011

PONYSTEP MAGAZINE

Issue one of Richard Mortimers Hotly anticipated biannual fashion Magazine Ponystep. Pandemonia features in a four page article.

Ponystep


LADY IN (MARLBORO) RED
Ponystep
Photography Jenny Van Sommers
Text by Hynam Kendal

Exerts from magazine

The walking, talking, squeaking work of Art.


YOU'LL RECGONISE PANDEMONIA, the colourful creature and Fashion Week mainstay who, at seven foot, towers above her socialite peers at store launches, première events and celebrity soirées. Bold, buxom and beautiful, not to mention made completely of man-made fibre, she was created – created here being the operative word – to be noticed.


She's “all surface and no substance”

A scion of modelling etiquette, she lives for the camera. “I want people to see what I am doing,” she says of her love of the camera. Does the attention validate Pandemonia? “It sure helps “, she smiles.

“I go to lots of parties for the launch of new products,” she says. “Products are the new superstars.”


Pandemonia takes Poneystep through the A to Z of stars. Julia Restoin – Roitfield, Daisy Lowe, Jaime Winstone, Pam Hogg, Peter Blake, Lily Cole, Anna Dello Russo, Kate Garner, Daphne Guinness. Revealing all on the Alex Reid/ Katie Price incident.

Sumptuous large format photography taken by award willing still life photographer.Jenny Van Sommers.


Ponystep issue 1. (324 page magazine)

Staring...
Giles Deacon, Janice Dickinson, Roland Mouret, Mark Ronson, Katherine Hamnett, Jerry Hall, Kylie Minogue, Gareth Pugh, Divineincest, Phil Poynter, Yohji Yamamoto and much more.


Kylie Minogue Jerry Hall

1 comment:

Mark Belan said...

oh my goodness, the pictures!!!
so posh! so professional and regal!

"products are the new superstars!"
SO TRUE!

LOVE this. love love love it.
I just HAVE to meet you one day!