Street Photography

Friday, 15 April 2011

MTV Push & Calvin Klein launch party

Pandemonia spotted at MTV & Calvin Klein party

Style break down.

Hair - Inflatable Platinum blonde.
Dress – Chevron cartoon rubber dress.
Shoes – Plastic mules
Accessories - Black gloves & plastic sunglasses.
Puppy – Inflatable pet
Calvin Kline
Last night saw Village Underground in Shoreditch play host to hundreds of London’s trendiest for the MTV Push and Calvin Klein launch party. It was a night hosted to showcase the talents of rising young artists and to launch the new Calvin Klein lifestyle range.

And what a banging party it was! From the uber cool fluorescent lights to the energetic performances, MTV showed they sure know how to put on a party. Katy B gave us a brilliantly energetic set where she performed some of her hits including: Broken Record, Katy B On a Mission and Lights On. The pint-sized singer was also kind enough to tell us that her new single will be Easy Please Me, a dubstep infused track from her new album.

Originally scheduled to perform was London rapper Professor Green, but his no-show was most likely due to the fact that he was struck down with tonsillitis earlier this week. Fortunately, MTV were able to find a replacement in the form of rising MC Wretch 32 who, quite coincidentally, had lost his voice. Nonetheless, he gave the audience a quick performance of his smash hit Traktor.

When we caught up with him after his set, he seemed to be in high spirits despite having to mouth most of the conversation. Also performing was US export Alexis Jordan who had the crowd singing along to her infectious hit Happiness. Despite only being 17, Alexis showed that she is talented enough to deliver strong vocals live.

Keeping us dancing all night long was DJ Peaches Geldof along with host and supermodel Lara Stone . Lara is currently the face of Calvin Klein, who has been busy with their pop-up show at the Old Truman Brewery. Plainly designed with screens showing their global campaign and a vending machine of clothes, the pop-up shop is a taster of the fashion houses new lifestyle range.

It seems many party-goers appreciate the new range, as there were queues of people all night waiting to film their own campaign in the “ck one box.”

The Push party was certainly a star-filled event with celebs such as David Walliams and Jameela Jamil turning up to show their support to the performing artists.

A good night was had by all.