PUPMAG issue 2 Summer 2014.
Photo: Romy Treebusch
"I created Pandemonia from mass media imagery, then fed her back to the very same media. She is like a modern day Trojan Horse. On the surface she is the consumerist vision in person; forever young, tall and glossy etc. Under the veneer, the work promotes discourse; a dismantling of that same image. She is an allegory for living in the 21st century and operates in the social sphere. She is democratic because it is the public that made her. There is no institution or public body behind her promoting her. People vote for her with their camera phones. Her image has spread virally around the world."
"In showbiz, identity is ones trademark. Identity is something you wear and one’s humanity is not reducible to a single identity. We wear “masks” to help navigate between public and private spaces. Oneself is more than ones job or any other isolated slice of ones identity."